Internet Marketing Examples
Job Seekers, Employers, Entrepreneurs, Investors, Manufacturers, Consumers, Politicians, Voters, Doctors, Lawyers, Review Boards, Business Professionals, Relationship Seekers, the list of who may benefit from management of their online identity is as diverse as there are situations.
Job Seekers
If you are looking for a new job, you should be aware that over sixty percent of hiring managers today use internet search engines to quickly build a profile of who you are. This number is quickly growing. Hiring Managers are becoming more adept at using search engines to locate information about job seekers, and often the information they find is not flattering
Zero Day Media can help Job Seekers locate undesireable information online, and we can build an effective campaign which helps build your name in a positive manner.
Doctors
Medical Professionals who depend on their name and reputation to remain respected are often the target of malpractice suits and other negative publicity. Zero Day Media can help you protect your good name.
How Reverse Search Engine Optimization Works
Reverse SEO is a simple concept to grasp. There are five phases of rSEO, which are:
- Understand what information about you, or your organization, is available on the internet.
- Determine how you want to be perceived on the internet.
- Develop a robust strategy to manage your online identity.
- Work towards achieving each of your goals.
- Hand-off efforts back to the client to oversee.
Here is an example that you can follow by incorporating the above five steps as you read:
Example Corp. publishes accurate examples on it's flagship internet domain, example.com. Example Corp. goes to great lengths to test, both in a laboratory and in the field, every example they publish, before they publish. If something does not meet their tough standards, Example Corp. does not publish the information.
Last month, an inept user lost all of his iPod music and videos while trying to follow an example.com document about backing up an iPod. This inept user decided to blog about his misfortune on his iPod User Blog. As a result, when someone searches for examples of how to backup an iPod, the first search result is the inept users' blog which borders on defamation against Example Corp.. Unfortunately, Example Corp. is adversely affected by this, and is losing both market share and its reputation for accurate examples.
To resolve ths problem, Example Corp. asks Zero Day Media to help them. Zero Day Media reviews various search patterns and results, and determines that there is only one search phrase, unfortunately the most popular one, that is yielding negative results. So, Zero Day Media maps out a plan to not just promote Example Corp.'s ranking in that search query, but also to supercede the inept user's blog so that the negative blog results do not appear on the first page of the various major search engine results for that specific search phrase. Zero Day Media works closely with Example Corp.'s Marketing Department towards achieving their common goal.
After one month of strategically marketing Example Corp., and strategically targeting the negative blog results, the negative blog results fall off of the first page of results, and eventually disappear. Zero Day Media steps back their precision targeting of the negative blog results, and Example Corp.'s Marketing Department takes the hand-off by focusing on strengthing their brand.